Why we roast Fair Trade Coffee
Throughout our history, the exploitation of
the underprivileged by the fortunate has been not only typical
but tragic. To ensure transactions of this kind vanish into the
past, businesses have begun to involve themselves with what is
known as Fair Trade, a philosophy that ensures artisans and
producers, often family farmers living in the world's poorest
countries, receive fair prices for their high quality products.
This empowers millions of people around the world to remain on
their lands, put food on their tables, and keep their kids in
school. Ask a farmer about Fair Trade, and you'll hear a story
about hope.
In addition to being socially and
economically beneficial, Fair Trade is environmentally friendly.
Because many Fair Trade farmers live on the lands they
cultivate, they are stewards of the Earth. They grow crops in
harmony with nature and without the use of harmful chemicals,
which may endanger them and the land they depend on.
Know when you buy products with a Fair Trade
label you are expressing your respect for the Earth and all live
on it. For more information go to
www.transfairusa.org .
Why some of our coffee is not Fair Trade
Though not by preference, we may at times opt
to roast a coffee from an estate or co-op that is not Fair Trade
certified. There are two reasons for this: the region may not
yet have a Fair Trade certified producer, or the Fair Trade
offering from the region simply fails the quality standards
we've come to expect. However, we ALWAYS choose superior
quality, Fairly Traded coffees when available. Over 95% of our
roasts are Fair Trade certified.
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